Menu Design

Average check

The average revenue per customer transaction at a restaurant. Calculated as total sales divided by number of guests (or transactions). Used to track menu engineering effectiveness and pricing strategy.

Related Terms

Menu Design

Menu engineering

The discipline of analyzing menu item performance, meaning popularity (PMIX) and contribution margin, to optimize pricing, descriptions, and placement for higher revenue per cover. Classic framework categorizes items as Stars, Plowhorses, Puzzles, and Dogs.

Operations

PMIX (Product Mix)

A report listing each menu item's units sold over a period, expressed as a percentage of total items sold. Used in menu engineering to identify popular vs slow-moving items. PMIX + contribution margin determines whether an item is a Star, Plowhorse, Puzzle, or Dog.

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Menus by Restaurant Type

Concept-first menu setup guides for cafés, food trucks, fine dining, bars, hotels, QSR, and more.

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