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Menu Design

Average check

The average revenue per customer transaction at a restaurant. Calculated as total sales divided by number of guests (or transactions). Used to track menu engineering effectiveness and pricing strategy.

Related Terms

Menu Design
Menu engineering
The discipline of analyzing menu item performance — popularity (PMIX) and contribution margin — to optimize pricing, descriptions, and placement for higher revenue per cover. Classic framework categorizes items as Stars, Plowhorses, Puzzles, and Dogs.

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