Operations

PMIX (Product Mix)

A report listing each menu item's units sold over a period, expressed as a percentage of total items sold. Used in menu engineering to identify popular vs slow-moving items. PMIX + contribution margin determines whether an item is a Star, Plowhorse, Puzzle, or Dog.

Related Terms

Menu engineering

The discipline of analyzing menu item performance — popularity (PMIX) and contribution margin — to optimize pricing, descriptions, and placement for higher revenue per cover. Classic framework categorizes items as Stars, Plowhorses, Puzzles, and Dogs.

See PMIX (Product Mix) in Action

Menus by Restaurant Type

Concept-first menu setup guides for cafés, food trucks, fine dining, bars, hotels, QSR, and more.

Free QR Code Generator

Client-side tool — custom colors, error correction, SVG/PNG download. No signup or watermark.

Back to the full glossary (75 terms)

Get Started Today

Ready to Create Your Free Digital Menu?

Join restaurants using Menujo. Create your free menu in minutes. No credit card required.

Create Free Menu → View Live Demo

Free Forever • No Credit Card Required • Plans from $7/month