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Marketing

Structured data

Machine-readable metadata embedded in a web page using a defined vocabulary (Schema.org). Lets search engines and AI engines extract specific information (menu items, prices, allergens, hours) without parsing HTML. Generally written as JSON-LD inside script tags.

Related Terms

Marketing
Schema markup
Structured data (typically JSON-LD) added to a web page to help search engines and AI engines understand the content. For restaurants, Restaurant, Menu, MenuItem, and LocalBusiness schemas are most relevant. Boosts visibility in Google AI Overviews and Maps.

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