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Marketing

Link in bio

A clickable URL placed in a social media profile (Instagram, TikTok, X). Most platforms allow one or a small number of bio links. Aggregators (Linktree, Menuzen) add a link-tree intermediate page. Native multi-link support beats aggregators for most restaurants.

Related Terms

Marketing
UTM (Urchin Tracking Module)
URL parameters added to a link that identify its source, medium, and campaign — utm_source=instagram, utm_medium=bio, utm_campaign=summer. Lets analytics tools attribute traffic to specific channels and campaigns. Essential for menu attribution.

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Where Your Menu Lives
Distribution channels — Instagram bio, Google Business Profile, WhatsApp, your website, and 10+ more.
Free QR Code Generator
Client-side tool — custom colors, error correction, SVG/PNG download. No signup or watermark.
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