Channel mix
The distribution of menu views across acquisition channels — Instagram bio, Google Business Profile, in-venue QR, email, organic search. Most restaurants get 60-80% from 2-3 channels and the rest is long tail. Mix varies dramatically by concept.
Related Terms
Marketing
Attribution
Determining which channel (Instagram, Google, email) drove a specific customer interaction. Without UTM tagging, every channel's traffic looks the same in analytics. Attribution lets operators decide where to invest marketing budget.
Marketing
Google Business Profile (GBP)
Google's free business listing product (formerly Google My Business). Surfaces a restaurant in Google Maps and the Knowledge Panel for branded searches. Has a dedicated menu URL field separate from the website field. Critical for local restaurant SEO.
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